This does not have to be a long post, I just wanted to set the record straight once and for all. There is a difference between “Mobile Marketing” and “Mobile Advertising”. A lot of times you will read an article about a successful mobile marketing campaign and it has to do with mobile advertising, I suggest you try and set the author straight. Its important we are all talking the same language. Both play an important role in the mobile eco system.
If you spend money on mobile advertising you would be buying a banner on a mobile site/iphone app, or an ad on an SMS message. You would probably use a company like Admob for display or 4info for SMS. With mobile advertising you are trying to reach an audience that are most likely not yet customers or leads. Mobile marketing however is more about building a database of customer or potential customers and then marketing to them. The key difference is that one of them is database marketing and the other is advertising.
There are many different providers in the U.S. for mobile marketing and advertising. Almost all major brands right now have a strategy to not only advertise themselves on the billions of impressions mobile is capturing but also to build a database of people they can engage and market to.