What’s Driving the Mobile Advertising Market?

mobile-adsMAW is out with a new piece delving into a freshly published report from Transparency Market Research, which indicates that the global mobile advertising market os set to balloon.

According to the report in question, the market will expand at a CAGR of 31.3 percent during the period from 2016 to 2024.

“Rising adoption of personal devices and companies leveraging on disruptive technology for customer reach are the key factors driving the growth of the mobile advertising market,” the report summary reads.

But don’t discount the role that social platforms will play in this growth phase too. That’s the key takeaway from the latest report from Research and Markets released in advance of the weekend.

Per the insight shared on cross platform and mobile advertising (which is considered as a sub division of online advertising), the “advancement of technologies and the interdependence of people on mobile phones, tablets, televisions, computers, laptops and others facilitates cross platform and mobile advertising market.”

To learn more, the full report is available here.