A new iPhone? Refreshed Apple TV? iOS 8?
When it comes to what Apple may have in store for this year’s Worldwide Developers Conference, which commences in San Francisco later today, Apple has once again left the biggest questions to our imagination.
But we’ll get some of our answers today. And the rest? They’re coming soon.
“During his remarks Wednesday at the Code Conference, Eddy Cue made a statement that is rare for Apple executives at his level within the company,” Rebecca Novak of NativeMobile reported Friday. “According to Cue, this year’s forthcoming Apple products will be the best Apple has released in 25 years.
It’s a bold pledge, Novak readily admits. But Cue pulled no punches when discussing Apple’s robust product plans, although he stopped short of dishing on what new or refreshed products are actually coming down the pike.
Perhaps one clue into Apple’s plans came in the form of Cue’s comment that today’s TV “sucks.” He subsequently added that Apple has now sold some 20 million Apple TVs. That’s particularly impressive when you consider that Apple hasn’t refreshed the Apple TV’s hardware since the spring of 2012.
“All we have today is glorified VCRs,” Cue said, saying the only big improvement is that now you don’t have to reset the clock when the power goes out…. “The experience has been stuck.”
Cue didn’t say much as to how Apple will make TV suck less, but the suggestion that Apple will do something about this problem is evident. Now, we just have to wait to see if we’ll get our answer at WWDC.
Stay with MMW this week for ongoing coverage of Apple’s annual sold-out event for its robust community of iOS and OS X developers.