What Does Apple CEO Steve Jobs’ Departure Mean For Mobile Marketing?

On Wednesday evening, as word broke that Apple CEO Steve Jobs would be resigning from his position as head of the tech giant he co-founded in the late 1970’s, more than just shares of Apple sunk in after-hours trading. Also plummeting were the hearts of many advertisers who momentarily feared that Jobs’ ambitions in mobile …   Read More

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On Wednesday evening, as word broke that Apple CEO Steve Jobs would be resigning from his position as head of the tech giant he co-founded in the late 1970’s, more than just shares of Apple sunk in after-hours trading.

Also plummeting were the hearts of many advertisers who momentarily feared that Jobs’ ambitions in mobile advertising would not be carried on by his successors.

However, it now appears that those fears were both fleeting and unfounded.

Although Steve Jobs – the man who passionately engendered the iAd platform – is no longer the captain in charge, the individual taking his seat – Tim Cook – is pledging to stay the course.

“I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world,” Cook said in an email to staff following his installment as CEO. “Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.”

“I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do,” Cook added.

Business analyst Mike Randazzo tells Mobile Marketing Watch this week that while Jobs is no longer the public figurehead, his influence will remain massive. And Jobs’ enthusiasm for mobile marketing lends favorably to the future of the advertising industry – an industry that will not be ignored by new corporate leadership.

“We’re not far away from NFC technology coming to the iPhone,” Randazzo says. “And I also think that fees and exposure opportunities related to iAd will continue to improve. Without a doubt we’re going to see Apple as a major force in mobile advertising in the coming years. It may just take a little longer than initially anticipated.”

[youtube]http://www.youtube.com/watch?v=EeDcpCOTAdQ&feature=channel_video_title[/youtube]

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10 comments

  1. Noelle

    Interesting perspective. Steve Jobs was very influential in the mobile industry.

  2. How Steve Jobs’ Apple Married Mass Marketing With Unabashed Creativity – AdAge.com | newzbuff.com

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  3. Innes

    Steve Jobs is an icon of business and he has been through time and had a successful tenure. I feel that though it is a shock of sorts that he is no longer with Apple, fresh blood will bring new ideas and on the whole keep Apple moving forwards through time. I do for sure look forward to seeing how things work out.

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    […] be resigning from his position as head of the tech giant he co-founded in the late 1970's, mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Apple, Jobs, Marketing, Mobile, Steve, Watch. […]

  5. Zhou Wenhan

    I am however hopeful that Steve's leaving might be a very good thing for Apple's iAd unit. iAd has been slow to grow because of the perfectionist policy of Steve and now that he has less oversight, maybe the industry can participate and grow the industry as a whole.

    iAds are effective and Apple just needs to loosen their grip and allow more advertisers to push in their own creative. Agencies won't build a iAd if they think it will get rejected and Apple needs to show that they won't reject ads to get more brands and their agencies on board.

  6. DREGstudios

    Jobs is done but left his mark on every corner of wireless technology. It only leaves us asking who won the war between the two titans of modern computer technology? Steve Jobs vs. Bill Gates / Apple vs. Microsoft– check out my rendering of an epic match-up of their cyborg selves on my artist's blog at http://dregstudiosart.blogspot.com/2011/08/end-of

  7. teevee aguirre

    I would like to think that Steve Jobs' departure does not immediately make Apple stupid. Mobile is a fast moving train.

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