It sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space.
This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of its new product integration that allows the more than 15,000 companies using HubSpot‘s platform to “align their inbound marketing activities and paid online advertising.”
This innovative integration lets marketers’ sync their HubSpot landing pages and contact lists with Perfect Audience, which helps them to save time and advertise more effectively. By linking marketers’ inbound marketing and paid online advertising efforts, the new partnership enables a more consistent way to re-engage high-value audiences with personalized messaging across more than 8 billion daily impressions on desktop and mobile devices worldwide, including on Facebook and Twitter.
“We are excited to bring the power of retargeting to HubSpot’s customers. By partnering with HubSpot, our advertisers have the added benefit of finding unconverted website visitors and re-engaging them wherever they are — across channels and devices — making their advertising more effective,” said Chris Lien, Executive Chairman of Marin Software.