A new infographic by MDG Advertising is nailing down some essential facts about the state of the internet in 2015 — at least in the area of social media trends.
And let’s face it: social media trends are what every brand marketer and advertiser needs to stay on top of to reach consumers wherever they gravitate.
MDG believes there are five key social media trends marketers should be taking seriously.
For instance, “the top three social networks for engaging customers are Facebook, Twitter, and LinkedIn. Facebook nabs first place with an impressive 93 percent share of business. Twitter ranks second at 79 percent. And LinkedIn holds a strong third slot at 71 percent,” notes a piece by HospitalityNet.
What about Pinterest? Surprisingly, more men are coming aboard. While women interested in beauty, food, and fashion still constitute the bulk of site users, Pinterest has experienced a 96 percent growth in men’s fashion pins and a phenomenal 118 percent increase in car and motorcycle pins.
If you’re using Facebook (and who isn’t?), you’ll want to know that the post with the most pizazz is video. That’s what is working now. MDG mentions that Facebook CEO Mark Zuckerberg predicted that the social site’s news feed would become mostly video within five years.
“Already, half of Facebook’s daily active users watch at least one video each day,” reveals MDG. “All total, Facebook garnered 4 billion video views per day in 1Q15. That’s a whopping 1 billion increase over 3Q14.”
There’s lots more to take in. Check out the infographic below.