On Wednesday, IAB is hosting a critically important webinar on matters close to the heart of every marketer who truly knows what’s up.
“The IAB recently released a primer titled Marketing ROI and Location Data, which helps marketers understand how location data is increasingly being used to measure campaign effectiveness,” the webinar’s organizers explain. “This webinar will feature an overview of the IAB primer and four case studies illustrating specific applications of location data that will illuminate this topic for newbies and experts alike.”
We’re told that industry experts and thought leaders from Dstillery, NinthDecimal, Thinknear, Weather.com will review actual case studies showing how they’ve helped brands use location to track ad campaign success.
Set for 11 a.m. Wednesday, more details and registration info about the webinar can be obtained here.
