What’s more important to small businesses? A website or a social media presence?
According to the findings of a new survey shared this week by PayAnywhere, one of the nation’s top mobile payments solutions providers, websites still take the cake.
The survey sponsored by VeriSign revealed that many small businesses are still resisting the social trend. 72 percent of participants reported having a website as the primary online presence to represent their businesses.
This isn’t particularly surprising, the post from PayAnywhere summarizes, especially when a recent Weebly study found that 56 percent of consumers said they do not trust a business without a website.
Businesses everywhere appear to be picking up on this sentiment as nearly two-thirds of respondents chose to create a website above other online platforms because they believed the site would make their company look more credible and agreed a website was critical for a small company’s success.
“While websites are clearly the most preferred online presence of small businesses,” the post continues, “it’s important to incorporate other platforms as well. Even if time seems like your most limited resource, take a look at some additional social media platforms in order to give customers and potential customers a chance to connect with your company and develop loyalty to your brand. Once you’ve mastered your webpage, start a Facebook page and post the link to your website there as well.”