Webinar: Turning Mobile Marketing into Consumer Purchases

The Mobile Marketing Association put out a reminder today that it isn’t too late to register for next week’s webinar.

Turning Mobile Marketing into Consumer Purchases” is scheduled for Tuesday, June 4, 2013 11:00 a.m. PST.

“While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind,” the MMA says.

Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices. This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices. What’s been missing is an effective way to turn the consumer “buying moment” into a call to action that yields an instant purchase.

According to the webinar’s description, the information on tap will help participants learn how to create a consumer experience “that is fast, efficient, and intuitive, eliminating the historical barriers to purchasing via mobile devices, without requiring merchant integration, by leveraging your existing online store, and overcoming digital wallet limitations.”

To register, click here.