Just a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship. If you haven’t already, be sure and register now!
This webinar will discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention. “While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains. “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”
Brent Hieggelke, CMO of Urban Airship, will discuss how different types of organizations deliver real-time, context-driven interactive engagement using push technology. Based on real-world examples, the webinar will also uncover best practices and new technologies to help put these practices into place. The goal is that attendees will walk away knowing how to bring together customer location, CRM, and customer-stated preference data to build relationships that translate into improved customer lifetime value.
The webinar is scheduled for Tomorrow, August 21st at 10am PDT. You can register to attend here.