Mark your calendar for this Wednesday.
The folks at PlaceIQ and the Mobile Marketing Association are hosting a new webinar for marketers.
Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them.
In this webinar, presented by Anita Gandhi, VP of Custom Analytics at PlaceIQ , attendees will learn:
• How the ubiquitous mobile phone, combined with purchase data, can connect the dots between consumer moments
• How to understand the consumer journey through the lens of location
To register, click here.
