Waterpark, Hospitality Industries Aggressively Embracing Mobile

Hotels, resorts, and water parks have suffered extensive financial losses since the 2008 economic implosion that imperiled the global economy and stalled the economic engine of luxury American pastimes and travels.

But the mobile channel has been used by a wide array of companies within the hospitality and theme park industries to revitalizing the still-struggling brands with which we are all familiar.

According to an announcement made Thursday, SkyWire Media, Inc. – a leading global mobile solutions provider – revealed a new strategic partnership with the latest prominent water park company to embrace the moble channel.

SkyWire says it’s now working with KeyLime Cove, a world class, award winning, tropical themed waterpark resort and family fun spot that offers a what the organization calls a “complete year-round resort vacation experience.”

KeyLime Cove has selected the SkyWire Media Rooms Connect solution to provide a rooms ready alert and marketing Opt-in service to guests at their popular resort, located just north of Chicago in Gurnee, Illinois. This service will allow early arriving guests to do a partial check in while they wait for their room to become available. An SMS text message will automatically notify the guest when the room enters a “Ready” status in their PMS (Property Management System).

“We are pleased to partner with SkyWire Media to provide our guests with convenient notifications on their smartphones,” said Dale McFarland, general manager of KeyLime Cove. “Although our check in time is 4 p.m., we have always invited guests to arrive as early as 1 p.m. on the day of their arrival to start enjoying the resort. The new “Ready” status allows guests an added convenience of knowing the exact time their room is available.”

Do you believe mobile technologies and their associated conveniences and marketing powers can help waterparks regain lost traction from the recent economic downswing?