‘Watch’ What Happens Now: Hotel Mobile Tech Enters the Age of Wearables

'Watch' What Happens Now Hotel Mobile Tech Enters the Age of WearablesLast fall, Starwood Hotels & Resorts Worldwide announced plans to take their keyless room entry and mobile aspirations to the next level.

Ahead of the weekend, Starwood made good on that promise by launching a new app for Apple Watch.

“Apple Watch lets you order an Uber, check into your flight, make a dinner reservation and now for the first time ever you can open your hotel room door all with the flick of the wrist,” Starwood said Friday. “Starting today, members of Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., have instant access to the #spglife thanks to the SPG App for Apple Watch.”

The team at Starwood says the innovative app for Apple Watch is designed to anticipate and respond to the in-the-moment needs of guests beginning with mobile check in.

“We’re committed to mobile and digital innovation and are excited to be the first hotel company to let guests check in and open their hotel room door with their Apple Watch,” said Mark Vondrasek, Senior Vice President of Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts. “In today’s mobile world, people increasingly expect their technology to help them do whatever they need on the spot. Apple Watch allows us to engage with our guests and give them the information they need instantaneously in a simple yet extremely stylish way. ”

To learn more about SPG app for Apple Watch, click here.