On Wednesday, a major acquisition was announced by Warner Bros. Home Entertainment Group.
According to a formal statement from the venerable entertainment brand, Warner Bros. has reached an agreement to acquire Flixster, the popular movie discovery application company that presently boasts more than 25 million monthly worldwide users.
The acquisition also includes Rotten Tomatoes, a hugely popular website vested in entertainment via film reviews and general information and news.
Flixster, of course, is the biggest “get,” as it currently ranks number one in movie discovery applications on mobile platforms with over 35 million downloads to date, including Android, Blackberry and iPad. Flixster is among the most downloaded of all iPhone apps.
Under the terms of the deal, Flixster will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device, Warner Bros. says of the deal.
“Driving the growth of digital ownership is a central, strategic focus for Warner Bros.,” said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment. “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership.”
“We’re thrilled that Warner Bros. Home Entertainment Group shares our vision for how ‘anytime, anywhere’ digital entertainment can become an amazing user experience,” said Joe Greenstein, co-founder and CEO of Flixster. “We’re excited that Warner was willing to make this kind of commitment to a leading independent consumer platform. We look forward to working with Warner as well as each of the other studios to innovate and build products that users will love.”
