Walgreens Debuts New Mobile Site, SMS Alerts

Walgreens announced today the launch of several new mobile features including Prescription Text Alerts, which notify customers via text message when their prescriptions are ready, as well as a brand new iPhone app and mobile site. “We strive to lead the market in bringing new and innovative technology to our pharmacies and pharmacy patients,” said Mark …   Read More

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Walgreens announced today the launch of several new mobile features including Prescription Text Alerts, which notify customers via text message when their prescriptions are ready, as well as a brand new iPhone app and mobile site.

“We strive to lead the market in bringing new and innovative technology to our pharmacies and pharmacy patients,” said Mark Wagner, Walgreens Executive Vice President of  Operations and Community Management.  “Text alerts are a valuable time-saving tool, and the latest example of how our mobile applications are further connecting the Web to Walgreens stores and pharmacies, giving customers on-the-go convenience wherever they are.

The company is now offering special offer texts, which allow consumers to find deals and coupons using their mobile devices, as well as the addition of Blackberry and Android apps that bring the full power of Walgreen’s mobile site to a quickly-accessible mobile app.

Some other new features to Walgreen’s mobile experience include;

  • Prescription refills – Order prescription refills on-the-go. Users can enter a prescription number and have it ready for in-store pickup at any Walgreens store, with no registration required.  Orders can also be placed directly from a user’s account history.
  • Store locator – Find any Walgreens store nationwide when searching by city, state or ZIP code.
  • Walgreens Photo – View photos and order prints directly from any Web-enabled mobile device.
  • Browse Products – Shop and view product details, prices and customer reviews prior to making an in-store purchase.
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3 comments

  1. Safwan

    Jokes

  2. MarketingOC

    Walgreens is a great example of a national company reaching local with mobile and text message marketing. They are clearly taking a step in the right direction – with both its mobile site and mobile app – allowing their customers (including me) to interact with their brand in the way that makes most sense to each customer while on the go.

  3. text advertising

    Great to see Walgreens using text message marketing as part of such a well integrated marketing campaign. Prescription text alerts sound like a great way to offer the customer a valuable service which also keeps traffic coming into the store.

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