Vserv Publishes Inaugural Smartphone User Persona Report in India

With India becoming an increasingly important market for all things mobile, Vserv — a prominent smart data platform for mobile marketing and commerce — released its “Smartphone User Persona Report” (SUPR) for 2015. According to a provided statement, the report findings are based on a study conducted by Nielsen Informate Mobile Insights. The report provides …   Read More

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Vserv Publishes Inaugural Smartphone User Persona Report in IndiaWith India becoming an increasingly important market for all things mobile, Vserv — a prominent smart data platform for mobile marketing and commerce — released its “Smartphone User Persona Report” (SUPR) for 2015.

According to a provided statement, the report findings are based on a study conducted by Nielsen Informate Mobile Insights.

The report provides rich insights into each persona’s app usage, time spent on various apps, data consumption patterns and their demographics.

According to the report, the Indian smartphone user base is growing at a 26% CAGR from 2013 to 2017.

“This boom in the Indian smartphone market, is primarily being propelled by Indians under the age of 25 years, with the report highlighting that  63% users fall in that age bracket,” the report summary reads.

Among the standout facts highlighted in the summary:

  • Smartphone users spend on average 169 minutes per day on their devices
  • Nearly 25% of the smartphone users that download 18.5 mobile apps & games every month are categorized as App Junkies
  • Nearly 20% of the smartphone users that spend over 2 hours a day using chat and social networking apps are classified as Social Stars
  • 15% smartphone users that spend almost an hour each day playing games, listening to music or watching videos on their smartphones are segmented as Entertainment Buffs

To check out the full report, click here.

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