On Wednesday, Vringo – an established and growing provider of software platforms for mobile social and video applications – announced it will acquire mobile messaging startup Zlango.
Vringo will merge operations with Zlango Ltd, a mobile messaging company.
The combined firms intend to leverage Zlango’s rich media messaging services together with Vringo’s strong portfolio of mobile social and video applications to “create a new leader in the mobile social arena.”
According to a press release this morning from Vrino, Zlango’s technology can “effortlessly add icons, themes and images to standard text messages.”
Zlango provides a set of technology platforms through a managed services environment for enabling rich media messages over the existing mobile text infrastructure. It also offers a platform for premium and syndicated content, as well as user-generated content.
During the announcement today, Vringo simultaneously revealed that Vringo has received a $2.5 million private investment led by Benchmark Capital and DAG Ventures.
“We are thrilled to announce this investment from Benchmark and DAG, along with our LOI to acquire and merge operations with Zlango,” says Jon Medved, Chief Executive Officer of Vringo. “The financing led by Benchmark Capital and DAG Ventures is a significant vote of confidence in Vringo. We believe Zlango’s exciting messaging platform will allow us to enter the massive mobile messaging market, which ranks second in mobile revenue only to voice. This additional funding and the Zlango transaction will be highly beneficial as we continue to grow our business.”