Motricity-owned Voltari announced the launch Voltari Auto on Tuesday. It’s billed as the first real-time learning, predictive analytics platform for automotive-related mobile advertising.
Ahead of the announcement, Voltari explained to MMW how Voltari Auto utilizes a hyper-local specialized automotive dataset from Polk to make the new capabilities possible.
Voltari Auto combines Voltari’s already-rich, 30,000-plus consumer data points with more than 300 auto-specific data points provided by Polk. The result is an unmatched level of audience insight for automotive dealers and manufacturers, insurance companies, agencies, and others who need powerful analytics to drive profitable new customer acquisition campaigns.
“Voltari Auto is one of the most effective ways for auto marketers to target qualified, in-market consumers and drive them into dealerships,” says Dr. David Castillo, Voltari Chief Technology Officer and the architect of Voltari.
“Voltari Auto uses our proprietary automotive propensity models that analyze consumer behavioral trends to predict who will engage with an automotive-related offering,” he explains. “We combine our proprietary data with Polk and other third-party data sources to further narrow the field of target consumers based on their propensity to engage with content served. Our models produce real-time scorecards that consider the dimensions of location, time of day, site content and device. There is simply no higher level of predictive targeting in the industry today.”
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