Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It

Mobile research just out from Parks Associates shows that 39 percent of smartphone owners use some sort of voice recognition software. The company’s report cites Siri and Google Now as widespread, although the Apple platform is outpacing Android. “360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners …   Read More

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365941-siri-iconMobile research just out from Parks Associates shows that 39 percent of smartphone owners use some sort of voice recognition software.

The company’s report cites Siri and Google Now as widespread, although the Apple platform is outpacing Android.

“360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners, according to a report summary shared with MMW.

“Smartphone penetration has reached 86 percent of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control,” said Harry Wang, Director, Health & Mobile Product Research at Parks Associates. “The growing consumer interest in voice control features is driving this technology into new IoT areas.”

New areas include voice control for home security; CES 2016 featured a host of companies demonstrating new tech in this area, as well as voice control for connected cars.

The voice one hears might matter, too.

“Following Apple’s lead with Siri, other brands have created ‘personalities’ for their voice-control solutions, like Alexa for Amazon Echo and Cortana for Windows Phones,” Wang noted.

Also highlighted in “360 View: Mobility and the App Economy” were stats showing that more than 70 percent of smartphone users watch short streaming video clips and more than 40 percent watch long streaming videos. Another 26 percent of smartphone users use a payment app for purchases at a retail location.

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology.

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