Vodi, a growing over-the-top (OTT) messaging and calling app, is teaming up with Newbridge Marketing Group.
Through this collaboration, the details of which were shared with MMW this week, Vodi will grow brand awareness and user base among U.S. college students and their parents, while Newbridge will bring another quality product to its audience and enjoy the win-win scenario that Vodi’s “unique business partnership model presents.”
Since launching its beta phase in early 2016, Vodi says it has already garnered more than 90,000 downloads on the App Store and Google Play.
Newbridge, founded 12 years ago as a college marketing company, works with more than 2,000 campus bookstores nationwide—as well as campus fitness centers, student clubs, Greek houses and the network of Newbridge brand ambassadors—to reach approximately three-quarters of all college students in the United States.
The partnership is a perfect match, as Vodi speaks to millennials with its fun and functional services.
“We’re thrilled to be partnering with Newbridge Marketing Group and look forward to building this relationship further,” says Darren Lu, Vodi president and CEO. “The folks at Newbridge are an innovative and savvy group and can help Vodi reach its target audience.”