VMob Taps Retail and Marketing Innovator for Executive Position

millardVMob, an intelligent cloud-based personalization platform, announced this week the addition of Jen Millard as chief revenue officer.

A recognized expert on retail concept innovation and consumer and channel segmentation, Millard is “instrumental in guiding VMob’s future success, developing the strategies to reach more retailers looking to leverage mobile technology to increase in-person sales and customer engagement,” a provided statement reads.

Millard joins VMob as CRO following her appointment as an advisor to the company’s board in 2015.
“Jen is a luminary in the retail industry; her extensive, hands-on experience with many of the world’s best-known brands and firm understanding of the evolution of the retail space are simply unparalleled,” said Scott Bradley, CEO and founder of VMob. “Her keen business sense and depth and breadth of expertise in retail technology and innovation are a huge asset to VMob as we continue to transform how retailers grow their businesses in the digital age.”

Millard most recently served as vice president of Global Business Development – Loyalty for MasterCard, where she was responsible for connecting retailers with global consumers to drive sales to store locations.