Vizury, AppsFlyer Team Up for Mobile Measurement and Analytics

Vizury, AppsFlyer Team Up for Mobile Measurement and AnalyticsMMW learned Tuesday that Vizury, a Big Data Marketing company, has secured a partnership with AppsFlyer to “enable performance measurement and attributions” for Vizury’s app user re-engagement campaigns.

If you’re not familiar, AppsFlyer offers advanced measurement, attribution and analytics that help marketers pinpoint targeting, optimize their mobile ad spend and boost their ROI.

“With a quantum leap in In-app sales, app measurement and analytics are increasingly critical for brands. Through our partnership with AppsFlyer we offer a sophisticated analytics and attribution solution that equips our clients with accurate measurements for their app user re-engagement campaigns. Brands that have integrated with AppsFlyer can opt for our SDK-less solution for In-app marketing,” said Shiju Mathew, Head of Product Management at Vizury.

“AppsFlyer believes in empowering marketers with the most innovative, unbiased and transparent attribution and analytics tools. We are excited to help our customers extend their mobile retargeting efforts by partnering with Vizury,” adds Elad Mashiach, Director of Business Development at AppsFlyer.