VitaminWater Gives Marketing Campaign a Charge

Some ad campaigns are simply more electrifying than others.

When it comes to the new ad campaign from the folks behind VitaminWater, an innovative offering to mobile users lies behind the outdoor ground-level ad walls that adorn bus shelters along the east and west coasts of the United States.

The ad hubs in question – which utilize the “You’re Up” theme in VitaminWater’s advertising message – deliver a battery-powered USB port, which makes it possible for mobile phone users to charge their handsets at the ad location.

Although VitaminWater isn’t the first company to piggyback on mobile charging stations for advertising purposes, the natural fit of an energy-bestowing water beverage with a mobile charging platform is certainly lending to no shortage of memorable PR points to the popular beverage maker.

The promotional charging stations for the energy-providing water can presently be found in New York, Los Angeles, Chicago and Boston.