On Wednesday, Visa Inc. and Verifone announced a partnership that will enable merchants to “offer their customers a more streamlined, secure purchase experience” across digital and face-to-face commerce environments.
In short, the partners posit, this is a concerted effort to dramatically ramp up global omni commerce.
As a direct result of the pairing, the team pledges to integrate industry leading platforms. Verifone, we’re told, will connect its point of sale gateway to Visa’s CyberSource global merchant payment management platform. The end result? Merchants gain a single platform to protect customer payment data, mitigate fraud, and integrate digital and offline payment systems.
“As consumers shop and pay in multiple channels, merchants are looking to integrate payment systems to facilitate a single view into their customers’ buying behaviors,” said Andre Machicao, senior vice president of CyberSource, a Visa Inc. company. “This announcement is about two industry leaders coming together to create that view for merchants so they can better serve and understand the needs of consumers globally, across all commerce channels, and without sacrificing security.”