It’s the Superbowl of shopping for millions of Americans. On this “Black Friday” – the first day of holiday shopping after Thanksgiving – countless intrepid shoppers will brave the crowds, the early morning, and – in some places – the bitter cold to get an outrageously good deal on no shortage of holiday goodies.
Gearing up for the retail frenzy that awaits are the people at Visa who are teaming up with Shopkick, the makers of a mobile app that rewards shoppers for walking into stores and, subsequently, serves up “rewards” for making purchases.
According to a report this morning in The New York Times ,”Visa cardholders who register their cards online will receive Shopkick reward points, called kicks, when they check out at participating stores, beginning with Old Navy, Toys “R” Us and American Eagle Outfitters, and when they buy Simon Malls gift cards.”
They get more kicks the more they spend. Kicks can be redeemed for rewards like movie tickets, iTunes downloads, gift cards and charitable donations.
“We believe that the combination of walk-in rewards and purchase rewards is the killer combination,” Cyriac Roeding, co-founder and chief executive of Shopkick, tells the New York Times.
Fortunately for Visa, the credit card giant will be able to capitalize on the partnership by tracking customer shopping behavior as it happens.
And in case you’re wondering, there’s a whole lot of tracking about to take place, as twelve major retailers with 4,000 stores and 30 brands (Procter & Gamble and Revlon are among them) offer rewards through Shopkick. All told, the company says 2.5 million people now use the app.