Virtual Paper Goes Public with Blue Publishing Partnership

Virtual Paper Goes Public with Blue Publishing PartnershipVirtual Paper has a new partnership with Blue Publishing that will allow it to offer the cutting-edge Adobe Digital Publishing Solution to Virtual Paper’s magazine customers.

“This forward-thinking alliance will allow Virtual Paper customers to benefit from Blue Publishing’s expertise in digital and creative strategy,” according to a company news release. “It will streamline content delivery and spur growth for the customers of both Blue Publishing and Virtual Paper.”

According to observers, the suite of powerful creative solutions should have an immediate impact on Virtual Paper’s content quality and interactive offerings.

“Virtual Paper has been providing digital publishing solutions since 2005 and many of our clients are ready to move up to the next level,” said Jean-Philippe Desormiers, president of Virtual Paper. “To respond to their growth objectives, our partnership with Blue Publishing will allow us to offer our customers advanced creative solutions and strategic support.”

Sophie Lymburner, president of BLUE Communications, agreed.

“Blue Publishing’s mission is to keep digital publications at the crest of the innovation curve while maximizing their sales potential and their audience,” noted Lymburner. “As a certified associate of Adobe, we have access to a range of publishing solutions powered by advanced technology and high-performance audience analysis tools.”