Vipa Solutions confirmed to MMW this week the launch of Activation Insights, a wholly owned subsidiary.
Activation Insights, we’re told, helps brands and advertising agencies gauge the effectiveness of experiential marketing programs. Activation Insight’s proprietary software tool, ActivationHUB, gives agencies and brands “one place to collect, track, centralize, and analyze event results and operations.”
The ActivationHUB software has been successfully implemented in many different event types including sampling, shopper marketing, B2B events, mobile tours, festivals, and sporting events, the company said in a news release.
In addition to its industry leading software platform, Activation Insights provides consulting and planning services to ensure brands are in the right event locations, measuring the right outcomes, and capturing the right data.
“Our clients have stressed how important it is to prove campaign effectiveness,” says Blake Johnston, Activation Insights CEO. “ActivationHUB has brought data science firmly into experiential marketing campaigns in a way that is changing the industry.”