Vidyard Steps Up Focus on Video Marketing ROI

Vidyard, a leading video marketing platform, has announced its integration with marketing software provider Marketo.

The effort will allow businesses to drive and optimize the ROI of their video content, Vidyard says.

A new line of built-in video marketing tools and analytics powered by Vidyard is now available through Marketo LaunchPoint.

The Vidyard integration completely breaks open the black box of video by giving Marketo customers the ability to evaluate each piece of video content, its impact on the customer experience and ultimately its direct influence on sales.

“Video content has never played a more important role for Marketo customers – it’s a critical piece in their efforts to find new ways to engage with their customers,” says Robin Bordoli, an executive with Marketo. “But what’s been missing has been any kind of visibility on how the content is performing, particularly with respect to its contribution to lead quality, customer engagement and conversions.”

“Vidyard not only delivers this through the Marketo integration, they provide the built-in marketing tools that allow our customers to integrate forms, social sharing and calls to action right into the video itself,” Bordoli says. “That’s exciting.”