Video: Why Should You Make Mobile Mandatory in Your Marketing?

The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013.

The sold out event focused on the opportunities offered by the increasing proliferation of devices and platforms and showed that “there’s never been a better opportunity to integrate your marketing and create meaningful relationships with consumers, prospects and customers.”

In this freshly released video, some of the mobile marketing experts and industry professionals at the event share their two cents on why it’s now vitally important to make mobile a mandatory part of your marketing efforts.

Check out the clip below.