Brand Networks, a provider of software and services for social, recently released the findings of a 3-month study examining more than 2 billion Instagram ad impressions served by the company’s customers in Q1 2016.
An early participant in the Instagram Partner Program, we’re told that Brand Networks tracked a variety of metrics related to spend and performance throughout the first quarter of the year and found that 58 percent of the impressions the company served on Instagram were video ads.
Advertisers are also witnessing improved performance for their ad dollars in terms of cost-per-impression, and a few select industries have proven to be the most dramatic early adopters.
“We witnessed rapid adoption of Instagram in the last half of 2015, and it’s continued to grow at lightning speed in 2016,” said Jamie Tedford, CEO and founder, Brand Networks. “As brands invest more heavily in Instagram, we’re starting to uncover valuable insights about the most strategic ways to use this platform. Among our customers, video has become the most prevalent form of advertising on Instagram, driving increased engagement and ROI for brands. We’re also noticing some interesting vertical-specific trends, as companies in industries like telecom take advantage of real-time events to augment their television advertising strategies.”
To learn more, check out the report here.