Video: mobileStorm Talks mHealth At MMA Forum, Details SMS Case Study With Kaiser Permanente

Today at the MMA Forum in Los Angeles, executives from mobileStorm — a digital communications company — detailed findings of a recent mobile healthcare report the company commissioned as well as an impressive pilot program for Kaiser Permanente. Talking about the complicated nature of today’s healthcare system and how mobile innovation can dramatically help nearly …   Read More

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Today at the MMA Forum in Los Angeles, executives from mobileStorm — a digital communications company — detailed findings of a recent mobile healthcare report the company commissioned as well as an impressive pilot program for Kaiser Permanente.

Talking about the complicated nature of today’s healthcare system and how mobile innovation can dramatically help nearly all areas of the ecosystem, mobileStorm founder and CEO Jared Reitzin, together with Ric Hattabaugh, mobileStorm’s EVP of Client Services, talked about why it’s difficult to innovate within the healthcare field, in addition to current market plays within mHealth and future trends.

As an example of the effectiveness of mobile technology in healthcare, the company detailed a case study for Kaiser Permanente in which SMS reminders were used to save the healthcare giant over $275,000 at a single clinic.  Mobile healthcare, or mHealth, is a promising segment of mobile innovation and we’re just now starting to see things take off.  We’ve embedded mobileStorm’s presentation from today in its entirety below for your viewing pleasure…

[vimeo]http://www.vimeo.com/16946680[/vimeo]

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4 comments

  1. Interview: mobileStorm Exec Discusses The Mobile Healthcare Market And Its Challenges | Bradley A. Hensley

    […] a presentation on mHealth at this year’s Mobile Marketing Association Forum in Los Angeles, I was able to catch up with […]

  2. Interview: mobileStorm Exec Discusses The Mobile Healthcare Market And Its Challenges | Mobile Commerce Trends

    […] a presentation on mHealth at this year’s Mobile Marketing Association Forum in Los Angeles, I was able to catch up with […]

  3. mobileStorm Talks mHealth At MMA Forum, Details SMS Case Study With Kaiser Permanente » Mobimatter

    […] Click here to view the embedded video. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. […]

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