This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done.
For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.
To better understand the new intricacies of mobile compliance from the valuable insight of leading experts in the field, check out the webinar below.
[vimeo]http://vimeo.com/76884402[/vimeo]
In this article
- Announcements
- Casino mobile marketing
- Legal
- Marketing Strategy
- Mobile Advertising
- Mobile Advertising Campaigns
- Mobile Apps
- Mobile Devices
- Mobile Location
- Mobile Marketing
- Mobile News
- Mobile Spam
- Mobile Websites
- News
- Platforms
- Privacy
- Resources
- Short Codes
- SMS / Text
- Technology
- Webcasts
- Wireless Carriers
- Arent Fox
- Consumer Privacy
- Darren Withers
- FCC
- jared reitzin
- Locais
- Location based services
- Michael Hazzard
- mobile compliance
- Mobile Marketing
- mobile privacy
- mobilestorm
- Rip Gerber
- Ross Buntrock
- short codes
- sms
- TCPA
- telephone consumer protection act
- text message marketing
derekarjohnson
If you missed the webinar, check out this free guide co-authored by Michael Hazzard of Arent Fox here http://get.tatango.com/guide-understanding-tcpa-compliance, which helps businesses understand how the TCPA impacts their SMS marketing efforts.