Eyeview, a leader in outcome-based video marketing has announced the addition of veteran digital executive, Jeff Fagel, to the management team as the company’s Chief Marketing Officer (CMO).
Fagel, we’re told, will lead Eyeview’s brand marketing strategy with a focus on growing the marketing team, deepening customer relationships and continuing to strengthen its leadership position in the outcome-based video marketing space.
Fagel most recently was the CMO at Cofactor, a division of Tegna, formerly Gannett.
“I’m excited to add a marketing leader with deep digital, retail, brand and customer experience to define, build and lead a new video advertising category around outcome-based video marketing,” said Oren Harnevo, CEO of Eyeview, in a provided statement.
Today’s marketers must prove a measured return in sales on every dollar they spend and Jeff understands this, as he has spent time as a brand side marketing leader and is a seasoned marketing technology CMO who has worked directly with brands to navigate the competitive landscape and scale their businesses.
“For me, what is most exciting is that Eyeview has proven that video can do more than branding, driving significant incremental offline sales for clients across retail, CPG, auto and travel segments,” said Fagel. “The future of marketing is about business outcomes, not media outputs. Eyeview is delivering on the long-awaited promise of marrying the engagement and appeal of television quality video advertising with data and targeting capabilities in order to drive sales. Results speak louder. Period.”