Video Advertising Platform Virool Poised for Further Growth

viroolVirool, a video distribution platform for marketers, just announced a new round of strategic funding to further accelerate its presence in the global advertising market.

According to a statement provided to MMW, the company has raised a Series A round of $12 million in new funding from Menlo Ventures, Yahoo! Japan, Flint Capital and 500 Startups.

The investment builds on a $6.62 million seed round from VC firms and angel investors including FundersClub, Troy Carter and Farzad (Zod) Nazem.

As digital advertising embraces a rapid shift to programmatic video, Virool has established itself as a key partner that supports all sides of the media equation. Launched in late 2012 out of Y Combinator, Virool now powers more than 75,000 video campaigns for some of the world’s biggest brands and their agencies. In March 2015, Virool introduced its InLine unit, an outstream ad unit that has served client video ads across more than 2,000 publishing properties on desktop and mobile web.

“2016 is already proving to be a very big year for Virool,” said Alex Debelov, CEO of Virool. “Our technology continues to push the limits of what’s possible for digital video as the market shifts advertising dollars from TV to digital in an emerging cross-screen world. With the support of Menlo Ventures, Flint Capital and 500 Startups, the additional funding will accelerate our North America, Latin America and Europe plans, and extend Virool into APAC with the strategic sense of Yahoo! Japan.”