Vibes Media today announced a new mobile marketing platform tailored for retailers, dubbed “Retail CRM Alerts.” The SMS-based platform allows retailers to “build databases of mobile customers, leverage text message campaigns to increase mobile and Web traffic, and drive m-commerce.”
While numerous mobile marketing platforms exist, Vibes hopes Retail CRM Alerts will give retailers direct and simplified access to leverage the m-commerce market — which is estimated to be worth $2.5B today. “The mobile explosion and m-commerce growth have gone hand-in-hand, and mobile marketing campaigns offer a uniquely effective path to mobile purchases,” said Drew Green, senior vice president of sales and marketing for Vibes. “The Vibes Retail CRM Alerts platform provides brands with an effective way to create powerful connections with consumers that increase engagement, drive in-store visits, and push activation to m-commerce.”
The platform allows retailers to customize the entire campaign process, from building a database through a variety of calls-to-action, to delivering the messages at the right time by leveraging direct connections to all four major US carriers. Vibes Media is one of only 10 tier-one connectivity providers in the US.