Viant Advertising Cloud Named ‘Best Performance Marketing Technology’

Congratulations are in order for the team at Viant — a Time Inc. people-based advertising technology company. Viant was just awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform, which provides a...

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Congratulations are in order for the team at Viant — a Time Inc. people-based advertising technology company.

Viant was just awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform.

The platform, which provides a comprehensive suite of advertising applications available on-demand in the cloud, was launched in the United States in January 2015 and in the UK later that year.

The esteemed judges praised the Viant Advertising Cloud for its wealth of user registration data and large device graph and its ability to reach targeted individuals across their devices at scale, enabling marketers to deliver personalized customer experiences across all channels and formats and to directly measure campaign impact on sales, both online and in-store.

“This recognition acknowledges Viant’s platform and capabilities as one of the most advanced media planning, execution and measurement tools for deterministic data on the market.” said Tim Vanderhook, CEO and co-founder of Viant. “We’ve always known that people-based marketing is the future of digital marketing, and this honor shows that Viant is a leader in the space thanks to the breadth and depth of our proprietary first-party data and our portfolio of deterministic data partners.”

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