Nokia’s marketing executive for smartphones is gone.
As of Tuesday, the 15-year veteran named Ilari Nurmi has relinquished his role as head of product marketing for smartphones.
His departure, press reports confirm, comes one month “after misleading marketing materials about a new Lumia model made headlines.”
Nokia will only confirm the departure, not the reason for it.
Nokia last month apologized for not making clear that a promotional video and photos within a promotional clip weren’t captured with its new Lumia 920 smartphone. The gaffe drew attention to Nokia’s marketing tactics at a time when the Espoo, Finland-based company is seeking to revive its business by challenging Apple Inc.’s iPhone and handsets running on Google Inc.’s Android software.
“I wish Nokia all the best and look forward to getting Lumia 920 once available,” Nurmi publicly upon word of his controversial exit.