Wednesday is shaping up to be a banner day for news of mergers and acquisitions in the digital world.
Following word that Dish Network is now poised to acquire bankrupt DBSD, Verve Wireless – the mobile publishing and advertising solutions provider – has announced its acquisition of Deconstruct Media, a start-up mobile ad technology firm.
Deconstruct’s product is an automated mobile display advertising system that allows mobile publishers to manage their ad sales and offer their ad inventory through a self-service interface.
According to Deconstruct Media, their system makes it possible for advertisers to review available advertising opportunities and buy ad campaigns directly using a credit card. The system also manages pricing, targeting, creative management and reporting.
Verve, which prominently delivers news and targeted advertising distribution and management tools to hundreds of well known media names and brands, plans to integrate the Deconstruct system into its Ad Manager platform.
“We were looking for the best mobile display self-serve toolset available and found it in Deconstruct Media. When we understood who was behind it and their expertise in ad technology product development, we wanted to own it. We’re thrilled to have the Deconstruct team joining Verve,” said Tom MacIsaac, CEO of Verve. “Our mission is to monetize local mobile media and clearly the self-service channel is one of the keys to doing that in a scalable fashion.”
“Verve is a great fit for Deconstruct. With over 1000 local media publishers, Verve allows us to take the core advertising technologies we have built and rapidly deploy them to a category that should really benefit from self-service advertising,” said Brent Halliburton, CEO of Deconstruct – who will join Verve as VP of Product Management.
“Verve’s multichannel approach will continue to unlock ad dollars for local mobile publishers and will now include a smart and easy-to-use self-service channel,” Halliburton added as the formal announcement of the acquisition was made.