Mobile ad platform Verve is rolling out a new white label self-service ad program that “promises local businesses the same geo-targeting capabilities that its enterprise and agency partners currently have.”
According to GeoMarketing, Verve’s self-serve mobile ad platform “lets SMBs select audience targeting segments that can be adjusted based on location and the creative assets and messaging, all of which is directed by a range of consumer data.”
The team at Verve believes that the new offering will help small businesses get more bang for their limited marketing bucks.
“Small and medium-sized businesses are the backbone of the U.S. economy and spend $50B on local media each year,” says Verve CEO Nada Stirratt. “Through the power of our new platform, Verve is helping SMBs get the most of out of their precious marketing dollars, executing seamless location-based mobile marketing campaigns.”
To learn more about Verve and what the company is up to, click here.