Verve Mobile, a leading location-based mobile marketing platform, has just announced the appointment of Julie Bernard as the company’s new chief marketing officer.
According to a provided statement, Bernard brings over two decades of retail marketing experience.
In her new role, she will direct the company’s corporate, product, sales marketing and communications efforts.
Following Verve’s acquisition of beacon and mobile wallet campaign platform Fosbury, Bernard’s appointment reflects the company’s commitment to transforming the retail market through the use of location-driven mobile marketing.
“With the majority of commerce happening at physical stores, we sought a marketing expert with a proven track record in the retail space to help our customers better engage with theirs,” said Verve Mobile CEO, Nada Stirratt. “Julie is an exceptional, award-winning, executive to bring this expertise to Verve. From her experience scaling customer strategies via advanced behavioral analytics and attribution to her strong operational leadership, I couldn’t be more proud to have her join the Verve executive team.”