Ahead of the weekend, Verve Mobile — a location-based mobile marketing platform — announced the acquisition of Fosbury.
If you’re not familiar, Fosbury is an innovator in the beacon and mobile wallet space.
Verve says the Fosbury acquisition provides marketers with an even greater and more precise ability to both initiate the engagement as well as validate when consumers are in-store and in the purchase mindset.
With beacon-triggered messaging expected to drive $44.4 billion in U.S. in-store retail sales next year, location-based mobile campaigns will be instrumental in how retailers engage consumers and influence sales through relevant messaging.
“What Verve does better than anyone else is engage consumers via their devices and drive them into stores,” boasts Nada Stirratt, Verve Mobile’s CEO. “Fosbury further enhances this ability by maintaining that consumer connection for marketers in a more personalized and meaningful way, with the ultimate goal of driving them to the cash registers. That’s incredibly powerful and available to marketers immediately.”