Verve, a leader in location-based mobile advertising, recently won the Momentum Sports Marketing Symposium’s audience award for Best Sports Experience Technology.
It happened in a contest against Tremor Video, Tap.in2, Fan Media Network, and Omnigon/Bracket Pro last week.
“Sports fans use mobile technology to enhance their viewing experiences — whether at the stadium or on the couch,” Verve says. “Effective ‘fanvertainment’ depends on three things: location accuracy, quality creative, and seamless brand experiences.”
Verve’s mobile marketing platform removes complexity for sports teams and brand marketers. That lets advertisers communicate with desired fans “whether on location at their favorite sports venues or viewing from their preferred device.”
Verve won over the competition audience by a wide margin, earning kudos for its technology which identifies fans based on their location, digital, and TV viewing habits.
“We are honored that the audience recognized the sophisticated nature of Verve’s mobile location technology for optimal fan engagement,” said Jason Brenner, Verve’s regional vice president of northeast sales. “Location data is the future of media and it’s also the future of how sports teams and brand marketers engage with fans.”