Verizon May Drop Contracts if Demand Grows

If enough consumers make the demand, Verizon would be happy to provide that which is asked of them.

This is the revelation straight from Verizon CEO Lowell McAdam’s mouth, who says a no-contract ecosystem may be in Verizon’s future.

Calling it “pretty easy” to dump the contract model, McAdam clearly opened the door of possibility to a whole new way of doing business at the nation’s largest carrier.

“I’m happy when I see something different tried,” McAdam told reporters at a media event this week. “We can react quickly to consumers’ shifting needs.”

But given the growing popularity of no-contract opportunities in wireless (consider T-Mobile’s recent efforts in this regard), it comes as no surprise that industry-wide momentum may very well sweep up Verizon into this emerging wireless trend.

In January, AT&T CEO Randall Stephenson publicly entertained a similar option for his network. As it turns out, AT&T has explored the prospect of making consumers pay for their own smartphones in monthly installments in return for a lower rate.

As of this writing, it isn’t clear just how soon Verizon may embrace the no-contract way of doing business.