If enough consumers make the demand, Verizon would be happy to provide that which is asked of them.
This is the revelation straight from Verizon CEO Lowell McAdam’s mouth, who says a no-contract ecosystem may be in Verizon’s future.
Calling it “pretty easy” to dump the contract model, McAdam clearly opened the door of possibility to a whole new way of doing business at the nation’s largest carrier.
“I’m happy when I see something different tried,” McAdam told reporters at a media event this week. “We can react quickly to consumers’ shifting needs.”
But given the growing popularity of no-contract opportunities in wireless (consider T-Mobile’s recent efforts in this regard), it comes as no surprise that industry-wide momentum may very well sweep up Verizon into this emerging wireless trend.
In January, AT&T CEO Randall Stephenson publicly entertained a similar option for his network. As it turns out, AT&T has explored the prospect of making consumers pay for their own smartphones in monthly installments in return for a lower rate.
As of this writing, it isn’t clear just how soon Verizon may embrace the no-contract way of doing business.
