Verizon Hypes New Sponsored Data Service

verizon-communications_416x416While the news largely failed to land major media coverage, Verizon announced some interesting news in recent days that is worth noting for Verizon subscribers.

Consumers, the nation’s leading carrier explains, will now gain greater flexibility when streaming or downloading content on their mobile devices with the introduction of FreeBee Data – a sponsored data service by Verizon.

“FreeBee Data will help businesses drive better engagement with mobile content on America’s largest and most reliable 4G LTE network,” the carrier explains.

The FreeBee Data service has two models. With FreeBee Data 360, content providers can sign up to provide consumers some or all of their mobile content – whether in an app or mobile website – without using consumers’ data plans. FreeBee Data 360 is billed using a per gigabyte pricing model. Through a separate FreeBee Data offering, content providers can sponsor specific consumer actions on a per-click basis, free of data charges for subscribers – including mobile video clips, audio streaming, and app downloads.  Anyone interested can learn more about the complete set of FreeBee Data offerings at

“With 1 in 3 Americans now watching videos on their smartphone, and another 100 million on tablets, the business case for mobile is clear,” said Colson Hillier, vice president of Consumer Products at Verizon. “In today’s digital economy, FreeBee Data is a departure from the one size fits all approach to marketing. The opportunity to add value and utility to consumers’ everyday experiences will fundamentally transform how brands and businesses connect with their customers.”