Verizon and Vodafone Banking on Mobile Concerts

Don’t have a ticket to the big concert? This may be the last time you’ll have to miss the hottest show in town. Like movies and commercials previously, the mobile marketing channel is poised to both promote and present concerts in real time on web-enabled...

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Don’t have a ticket to the big concert? This may be the last time you’ll have to miss the hottest show in town.

Like movies and commercials previously, the mobile marketing channel is poised to both promote and present concerts in real time on web-enabled mobile phones.

Verizon Wireless and Vodafone, for example, recently announced their joint venture to deliver “a live global mobile simulcast” featuring performances from Madonna’s April 30th concert in New York City at the Roseland Ballroom.

According to the news release, “The simulcast, which expands Vodafone’s exclusive mobile content distribution and promotion deal with Warner Music International in support of the new Madonna album Hard Candy, will feature four live songs from the disc.”

If all goes as planned, Verizon Wireless will begin the mobile broadcast at 10 p.m. EST on April 30th via the V Cast Performances channel, with Vodafone Live’s broadcast beginning at 3 a.m. for the international community. In “on-demand” fashion, V Cast Performances will also archive the performances for the entire month to follow.

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