Ahead of the weekend, Vendini rolled out Patron Connect, which is a new mobile app aimed to “dramatically improve day-of-show relationships between live event venues and their patrons and help foster strong connections with these customers.”
Based on the details shared with MMW, the initial release will be available on iPad for Vendini Members running iOS 8 and later.
“Regardless of what type of live event you’re having, the day of show can be absolute mayhem, which can make developing and fostering relationships between you and your patrons difficult,” said Vendini CEO Mark Tacchi. “Patron Connect will act as your personal assistant, automatically pulling data on your top patrons and VIPs. Spending habits, personal preferences, notes on patrons… all of this is designed to go one step further than existing CRMs, serving up this data in a quickly digestible and actionable way.”
The full announcement highlights the multitude of features served up by the app. To check it out, click here.
Patron Connect moves beyond the piles of data you typically need to sift through in CRM systems to serve just the essential information you need. The new app will give venues a serious leg up when it comes to connecting with their customers, fostering and maintaining those meaningful relationships that add to the bottom line.
“We realized that CRM systems simply didn’t work for live events, so we developed something that was tailored specifically for our vertical,” says Tacchi. “This is the first app in a series that we’re releasing that are tailored for live events, and even for specific jobs within a live event venue.”