Velti Launches New Mobile Ad Network

Velti is taking on the big boys of mobile advertising with it’s creation of the “most comprehensive solution for brands combining mobile advertising and marketing under a single roof.”

As a leading global provider of mobile marketing and advertising technology, Velti is lifting the curtain on Velti Media, which will serve as a mobile advertising network connecting marketers to Velti’s 1.4 billion “highly engaged” consumers throughout the world.

Velti says this launch makes them the only media company to combine mobile advertising and marketing solutions in a single technology platform across a unified data model. The result? A comprehensive suite of capabilities for brands to reach consumers on any device.

“As consumer device usage becomes increasingly fragmented, there is a growing urgency for all media and data to work together to deliver a consistent message to the consumer across all devices,” says Alex Moukas, CEO of Velti. “Velti Media eliminates a major pain-point for marketers by giving them access to the consumer they want to target and providing them with the tools to reach them most effectively.”

To learn more about this new enterprise from Velti, click here.