Velti Drives Award Winning Mobile Strategy with Ford

It’s only fitting that Velti and Ford – two titans in their respective industries – have found huge success together in the mobile world.

On Friday, the mobile marketing and advertising juggernaut and Ford Motor Company announced that their joint December 2011 campaign was named the 2012 Mobile Merit Award winner for the Best Brand or Agency in Mobile Marketing.

The Mobile Merit Awards recognize companies, individuals and technologies that have shaped the way in which the world communicates. They note the excellence achieved in the global mobile industry.

“This award is a testament to all the hard work and creativity of our joint teams—we’re thrilled to be given this honor,” says Velti CMO Krishna Subramanian. “Our goal every day is to work with the best brands, to build the best products that drive consumer adoption and loyalty, and we truly accomplished that with this campaign. We were excited to begin the relationship with Ford last year, and we look forward to the great work to come.”

“We partnered with Velti to take our mobile vehicle shopping experience to the next level,” offers Ford Motor Company Digital Marketing Manager Trisha Habucke. “Since launching our new mobile web optimized site, we have seen a nice increase in all key shopping indicators which reinforces our ‘right content on the right device at the right time philosophy.’”