Here’s a tidbit of mobile marketing news for your “protection.” Did you know that Valentine’s Day provokes huge ad spend in the mobile channel for condom manufacturers? On Monday, the advertising buildup ahead of tomorrow’s ultra-romantic holiday was on full display as a flurry of companies announced their last minute marketing push for their intimate products.
“This year,” says independent business and marketing analyst Mike Randazzo,”we’ve seen more ads than ever for personal products, especially birth control mechanisms like condoms and other contraceptives. Mobile is the new frontier for condom ads and I think we’re going to see more of this channel push in the years ahead.”
Just in time for Valentine’s Day, which is also recognized as National Condom Day, the makers of LifeStyles Condoms today debuted “This Changes Everything,” the U.S. advertising campaign for the new SKYN Condom line.
According to this morning’s announcement, a multi-million dollar global campaign for SKYN is now underway. The ad blitz includes television, out-of-home and digital elements, as well as localized sampling events in major U.S. cities.
The campaign formally launched at Style360 during New York Fashion Week, where models representing the SKYN brand hand out samples and feature augmented reality technology as part of the new campaign.
In other words, condom ads have gone mobile and now there’s no turning back.
“The introduction and reception of the SKYN brand to the marketplace has changed everything, and we are thrilled that our new campaign says just that,” said Carol Carrozza, VP of Global Communications for Ansell Healthcare Products LLC, makers of SKYN Condoms by LifeStyles. “We believe that our new global campaign for SKYN will raise awareness regarding the advancements in condom technology today, while encouraging sexually active individuals to get in bed and try the condom that everyone is talking about.”