Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce, confirmed to MMW today that the United States Postal Service (USPS) will utilize Pitney Bowes EngageOne Video technology to support its journey to “create a more connected, effective, and modern mailing experience.”
The interactive USPS experience, we’re told, will help educate and inform Mail Owners and Mail Service Providers (MSPs) on how to take part in and deliver value from the 2017 Mailing Promotions and USPS Informed Delivery campaigns.
Nothing replaces the tactile value of hardcopy mail, but USPS recognizes consumers’ increasing desire to interact and communicate digitally with everything, including their mail. Informed Delivery campaigns and the 2017 Mailing Promotions enhance the value of physical mail by seamlessly integrating it into a rich, digital experience, thus maintaining the relevancy of mail and growing mail volume.
“Direct mail remains one of the most effective marketing tools available today,” says Bob Guidotti, Executive Vice President & President of Software Solutions at Pitney Bowes. “But as our physical and digital worlds merge, organizations must leverage both to succeed. USPS is leading the way by offering its customers meaningful physical and digital experience, and we’re proud that EngageOne Video will play a role in these customer experiences.”
EngageOne Video is touted as being a customer engagement solution that delivers interactive communications designed specifically for each viewer.
To learn more about Pitney Bowes, check out their official website here.